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Untitled Document
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MAI (MARKET ACCESS
INITIATIVE) SCHEME – A BRIEF
Objectives
Scope
Activities
to be funded under marketing project
Eligible
Agencies
Objectives:
- To promote India’s Export on sustained basis
during 10th five year plan;
- Focus Product-Focus country approach;
- To evolve specific strategy for enhancement
of export accessing new market or increasing share in
existing market;
- Specific market, specific product
approach through market study/survey
Scope:
- To identify priorities of
research relevant to Dept. of Commerce and
sponser studies consistent with priorities;
- WTO studies for evolving WTO
compatible strategy;
- To support EPCs/Trade Promotion
Organisations in undertaking market
studies/survey for evolving proper strategy;
- To support
marketing projects abroad on Focus Product –
Focus country basis;
Activities to be funded under
marketing project:
- Opening of showrooms;
- Opening of warehouses;
- Display in international Dept. stores;
- Publicity
campaign and Brand promotion;
- Participation
in trade fair etc. abroad;
- Research & Product development;
- Reverse visits of the
prominent buyers from project focus
countries;
- Export potential survey of the
states;
- Registration charges for product
registration abroad for pharmaceuticals, bio-technology and agro-chemicals;
- Testing
charges for engineering products abroad;
- Support cottage and handicrafts units;
- Support recognised associations in industrial
clusters for marketing
aborad;
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| Eligible Agencies:
Financial Assistance to:
- Dept. of Central
Government & Organisations of Central/State
Governments;
- EPCs;
- Registered Trade
Promotion Organisations;
- Commodity
Boards;
- Apex Trade bodies recognised under
EXIM Policy;
- Recognised Industrial
clusters;
- Individual exporters (only for
testing and
registration)
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